The New Best Practices for Connecting with Today’s Charitable Donors

The COVID-19 pandemic has rocked nearly every industry in some way or another, and the nonprofit world is no exception. In this era of economic, political and social change, it’s not that people have stopped giving. Quite the contrary: Data Axle’s latest survey of more than 1,200 donors found that a majority (51%) of respondents have not changed the amount they donate in the wake of the COVID-19 pandemic, while 28% indicated they now donate more than they did pre-pandemic...
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